Our History

Senior Preferred is a Medicare Advantage Health Maintenance Organization (HMO) Plan administered by Gundersen Health Plan. Senior Preferred has been serving Medicare beneficiaries in our growing service area for eighteen years.

  • In 1999, Gundersen Health Plan received approval from the Centers for Medicare and Medicaid Services (CMS) to provide a Medicare Advantage (MA) product to beneficiaries in specific counties in Southwest Wisconsin.
  • In 2006, we began offering MA plans with Part D (prescription drug) benefits.
  • In 2012, Senior Preferred was granted approval to expand into portions of Northeast Iowa.   
  • In 2013, we began providing MA products to our neighbors across the river in three Minnesota counties.   
  • In 2017, we began serving beneficiaries in Dane and Waukesha counties. We are able to serve these new areas due to close partnerships with UW Health and ProHealth Care.   
  • For 2018 we are excited to announce our expansion into 10 additional counties within Iowa and Wisconsin. Our service area in Northeast Iowa will expand with the addition of Clayton, Fayette, Howard, and Winneshiek counties. Our service area in Southcentral Wisconsin will expand with the continued partnership of UW Health with Columbia, Iowa, Richland, and Sauk counties. And finally, the Gundersen service area will add Buffalo and Juneau counties.

To learn more about our specific service areas and plan options, please return to the home page and select a county of residence, or contact us.

Our Mission

We are a nationally recognized, provider-sponsored health plan. We create value and earn trust by providing outstanding experiences and access to innovative, high-quality and affordable health insurance solutions.

Our Vision

We will transform healthcare locally and nationally by working with our customers and partners to promote the health and well-being of the people in the communities we serve.

Our Partners

In order to fulfill our mission and vision, Senior Preferred has close partnerships with the following health systems.

Gundersen Health System

Gundersen Health System is a comprehensive healthcare network including one of the nation's largest multi-specialty group medical practices. Gundersen is a teaching hospital with regional community clinics, affiliate hospitals and clinics, inpatient and outpatient behavioral health services, vision centers, pharmacies and air and ground ambulances. This physician-led, not-for profit healthcare system cares for more than 1 million patients a year in western Wisconsin, northeastern Iowa and southeastern Minnesota, across 19 counties. It is comprised of more than 850 medical, dental and associate staff, supported by a staff of more than 6,700.

UW Health

UW Health is the integrated health system of the University of Wisconsin-Madison, serving more than 600,000 patients each year with 1,400 physicians and 16,500 staff at six hospitals and 80 outpatient sites. UW Health is committed to serve humankind through medical innovation and unparalleled compassion. UW Health provides expertise and quality care to patients and families throughout Wisconsin and beyond,  working together to advance the well-being of all people.

ProHealth Care

ProHealth Care is an integrated health care system serving Waukesha County, Wisconsin, and surrounding communities. The not-for-profit organization has been the health care leader in its service area for more than a century. ProHealth Care offers a network of more than 700 physicians. Together they work in innovative ways to deliver excellent care and an outstanding patient experience. ProHealth’s hallmark services include cancer, heart and vascular care and orthopedics. The system includes a tertiary care hospital, an acute care hospital and a rehabilitation hospital. In addition, 12 primary care and specialty clinics offer convenient, accessible care. Seven urgent care locations extend the reach of the clinics, offering early morning, evening and weekend hours. Home care services, a residential hospice, a fitness center and three senior living facilities round out the system. As ProHealth Care looks to the future, it continues to work to find new and better ways to deliver care and meet community needs.



This webpage was updated on November 3, 2017.